Tag: Austin Model Y

Tesla Word-of-Mouth, No Advertising

Gail Alfar2 Comments
Tesla Model Y. credit, the author

Word-of-Mouth is the best Advertising

Some weeks ago I went to a drive-in movie. The Twilight Drive-In sits atop a building in downtown Austin. It has a great view of the city. It was a cold evening, and I put the Tesla in CAMP mode and enjoyed a Pepsi and some Popcorn. It was the perfect setting for a fast-moving action movie.

It was word-of-mouth that led me to go see True Romance. Word-of-mouth is also how people first hear about Tesla. It is the best form of advertising!

“Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great.” Elon Musk

Money Spent Making a Better Product

Elon Musk knew from the beginning that money is better spent on making a better vehicle than on advertising. There are so many wonderful qualities about Model Y, it is such a beautiful vehicle.

Tesla’s approach is to spend effort on making a product that generates word-of-mouth. In dollar amounts, they spend $0 on advertising. Instead, their relentless dedication to creating the best product possible is worth pure gold in the form of word-of-mouth. When I was in film school at CSULB, one of my professors explained that nothing creates a box office hit more than a great film that makes you talk about it after you watch it. No amount of advertising compares to word-of-mouth.

Other vehicle manufacturers spend money to attempt to convince us their product is worth our money. Subaru of America is a great case study in this. Subaru spent over $100 million on advertising in digital, print, and national TV in the last year. They created a campaign to evoke feelings of warmth and benevolence and use the word ‘love’ often. Tesla takes a better approach,

Yeah, what we’re seeing is that word-of-mouth is more than enough to drive our demand in excess of production.
We have no plans to advertise at this time.
At some point in the future, we may do advertising not in the traditional sense but more to just inform people and make sure they are aware of the product, but not engage in the typical trickery that is commonplace in advertising.
Elon Musk Q3 Earnings Call in 2019

Tesla vehicles are wonderful for travel, something many people also share by word-of-mouth and on social media. Tesla obviously won’t advertise it, but the Model Y would make an incredible “Adventure Vehicle.” A good friend and I came up with this idea,

“Model Y Adventure option”:

  • Forest Green Paint
  • Roof and Bike Racks
  • All-Terrain Tires, Mudflaps
  • “Off-Road” assist with 7″ Ground Clearance (comes standard already)

Model Y can sleep two people and a dog in comfort. Model Y is perfect for driving on dirt, sand, gravel, and snow. It has superb traction control, especially on ice.

Tesla Model Y on the Spiral Jetty in Utah

Marjorie Allen recently put her Model Y to the test in Utah, in a quest to see Smithson’s notable earthen sculpture that spirals into the Great Salt Lake. “The spiral jetty was further off-road than I was expecting and the Y handled it like a champ!”

Marjorie Allen’s Tesla Model Y at Spiral Jetty

CONCLUSION

As a consumer, it’s great to know Tesla places so much value on creating a better product instead of conjuring up ways to make us think they have a better product.

When is the last time you saw a really great movie? I think “True Romance” is one of the best movies from the 1990s. You may want to check it out. I hope you will join me here every Saturday for a fresh and positive view of Tesla. Thanks for reading!

Made-in-Texas Model Y. credit Joe Tegtmeyer from August 30, 2022

Want to read more excellent articles? I suggest…

Gail Alfar, Exclusive to What’s Up Tesla – All Rights Reserved.

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TESLA: MADE IN TEXAS

Gail AlfarLeave a comment

Giga Texas is built with an iconic Cybertruck look and is at once powerfully productive. Giga Texas’ attention to detail is evident the minute you see it for the first time. I see Tesla as wanting to celebrate engineering production at scale, not just churn out cars from a boring cement box. No one EXPECTS a vehicle factory to be aesthetically pleasing. Then again, when people ride in a Tesla it is also an unexpectedly pleasurable experience.

Cruising past Giga Texas at night you see the suspended Model Y soaring high amongst perfectly aligned and symmetrical steel beams, lighting, and conduits.

Austin Model Y Suspended in Giga Texas, credit, the author

The flying Austin Model Y is delightful and evokes Elon Musk’s sense of irony

Consider that Giga Texas is perfectly aligned true North, a mile long, and blends in with the Texas landscape. The lines of the Gigafactory also resemble the lines of the Cybertruck.  The front of the factory incorporates an abstract T for Tesla.  The solar panels on the roof will spell out TESLA for the enjoyment of all who fly over Austin.

It is a celebration to drive past the Gigafactory as an observer.  People smile when they see this large structure with angular glass. Giga Texas is designed so that you are invited to look inside, especially at night. I take you there in the video below.

This connection is taken so seriously that Elon Musk insisted Giga Texas will one day be open to the public, not closed and only for Tesla.

“It’s right on the Colorado River,
so there’s actually going to be a boardwalk where there’ll be a hiking and biking trail.
It’s going to basically be an ecological paradise,
birds in the trees, butterflies, fish in the stream,
and they will be open to the public as well.
So not closed and only Tesla.”
Elon Musk, Q2 2020 Earnings Call

Giga Berlin Celebrates German Precision and Local Art

It is notable that Giga Texas and Giga Berlin have both been designed to showcase incredible beauty on the outside while being a manufacturing powerhouse on the inside.

German Model Y is highly acclaimed for its luxury excellence. The factory also features local graffiti art, as seen below. This imaginative approach is appreciated because it creates an important connection with local talent.

GigaFactory Berlin Graffiti (Source: Tesla Q4 and FY2021 Update)
Gigafactory Berlin Graffiti (source @GF4Tesla/Twitter)
Giga Texas Model Y Flying High at Night. credit, the author
Note: Giga Texas and Giga Berlin are both currently under construction, hopefully, they will be open to the public when construction is completed.

CONCLUSION

  • Giga Texas is an artistic landmark that celebrates engineering production at scale
  • The factory is perfectly aligned true North, a mile long, and blends in with the Texas landscape
  • One day, the factory grounds will be open to the public, Elon Musk said it will be an “ecological paradise, birds in the trees, butterflies, fish in the stream.”
  • Giga Berlin is known for its manufacturing excellence and precision as well as being a showcase for local artistic talent.
Tesla Giga Texas. credit Joe Tegtmeyer. August 30, 2022

Here’s why I created this blog. In January 2022, I was frustrated over spending valuable energy on trivial matters. My friend Johnna Crider, suggested to start painting or start a blog. I did both (you can see my Giga Texas painting here). We tossed around different names. Johnna came up with “What’s Up Tesla.” I rented shared office space in order to work uninterrupted. I am thoroughly enjoying expressing creative energy in support of Tesla and Elon Musk in this way.

Want to read more excellent articles? I suggest…

Gail Alfar, author. Exclusive to What’s Up Tesla – February 5, 2022. All Rights Reserved. My goal as an author is to support Tesla (the most American vehicle manufacturer) and Elon Musk in both making life better on earth for humans and becoming a space-fairing civilization.

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