Did you watch Tesla Investor Day on March 1 live from Gigafactory Texas in Austin? Master Plan 3 was created for the investor and Elon Musk said he meant “the broadest definition of investor, as in the people & life of Earth. It will be a message of good hope & positivity for the future.”

This article is part 1 of a series that will examine the message of good hope and positivity for the future. The “investor” is considered the people & life of Earth instead of only retail and institutional investors. 

The People of Earth

You may have heard Elon Musk explain how our earth is like a small vulnerable candle in vast darkness and that we must not let that candle blow out.  Each of the 8 billion people who are alive today has a unique story and their life is amazing.  The generations that come after yours can live in a clean beautiful future. Master Plan 3 explains how to make this a reality.

The Life of Earth

The life of earth takes on many forms as depicted in the header picture of this article.  All life should be preserved so the earth can remain healthy.  Non-human life forms need us humans to work to preserve them.  It is easy to destroy the earth and we should stop doing so. Tesla shared a picture of our current state and this is what needs to change to protect the life of earth.

Message of Good Hope

No one feels great after listening to a message of doom and gloom.  If we want to inspire the young generation to raise a family then the older generations can start by sharing a message of good hope. 

Tesla shared a pretty gloomy photo at the start of Investor’s day of our current dirty and wasteful energy economy that leads to a polluted world and the goal is to change humanity from depending on fossil fuels to one of clean-energy use exclusively. 

Tesla also shared what seemed like an infinite number of stamped vehicle body parts.  I was first hit with how cool and artistic it looked and then later I was hit with the message that Tesla may one day be able to create limitless vehicles that are affordable for people to own or ride in.  What a message of good hope this really is! 

The new Gigafactory in Mexico will build a new vehicle that is expected to be a huge volume product. 

Elon Musk highlighted the challenges, which may explain why Mexico was selected for the next gigafactory, 

“Demand for our vehicles, in terms of desire to own them may as well be infinite, it’s indistinguishable from infinite at this point.

The affordability is what matters so as you make the car more affordable we will have to amend go crazy basically. The hard part is building the cars. I can’t emphasize that enough.

The hard part is building the cars and the entire supply chain that goes with the cars. this is a logistics challenge of extraordinary difficulty. 

All the things that have to go into the car have to scale with the car while everything is doing an exponential ramp and if you miss even one of those things — and, it doesn’t matter why, earthquake, fire, revolution, I thought I’ve heard them all!  If any part of that supply chain gets interrupted, then you have a seizure.

The hard part is building the cars in the supply chain that goes with it.” Elon Musk

Gigafactory Mexico is a message of hope that Tesla will be able to build affordable vehicles faster and at greater volume. 

Tesla has the magnificent support of the government of Nuevo León, Mexico and Mexico is home to many automotive clusters that have grown up throughout the country as a way to more effectively support local manufacturers through economies of scale. 

Message of Positivity for the Future

Positivity means you have an optimistic attitude.  Master Plan 3 is achievable.  It is fitting that the Tesla HQ is in Texas.  Texans are known for having a “CAN DO” attitude.  Elon Musk said,

“The thing that is needed at a very large scale, that’s not currently present, is a vast amount of battery energy storage.

Our rough calculations is that this is about 240 TeraWatt hours — 240,000 GigaWatt hours. It is actually a lot of batteries, but it is actually a very achievable amount that’s a combination of electric vehicles and stationary storage.”  Elon Musk

Elon and the Tesla team explain how battery storage can be achieved and I’m going to add that it will create endless job opportunities so the road it takes to get to a clean energy future is a bright one.  I will write more about this in Part 2 of this series. 

Master Plan 3

On the live stream, Elon spoke about the most important message, Master Plan 3,

“There is a clear path to a sustainable energy Earth.

It doesn’t require destroying natural habitats.

It doesn’t require us to be austere and stop using electricity and be in the cold or anything.

The story, and I think this holds together quite well – it will be actually published in a detailed white paper with all of our assumptions and calculations — is that there is a clear path to a fully sustainable earth with abundance.

In fact, you could support a civilization much bigger than Earth and much more than the 8 billion humans could actually be supported sustainably on Earth.

I am often just shocked and surprised by how few people realize this. Most of the smart people I know actually don’t see a clear path, they think that there’s not a path to a sustainable energy future or at least there’s not one that is sustainable at our current population or that we have to resort to extreme measures. none of this is true.

So we are going to walk through the calculations for how to create a sustainable energy civilization.” 

Elon Musk

To be continued…

In my next article, I’ll write more in depth about Master Plan 3 and how it affects you and future generations. Please subscribe to my blog to get a notice of when my articles publish.

^{Gail Alfar, Author, Military Veteran. Exclusive to What’s Up Tesla – March 5, 2023. All Rights Reserved. My goal as an author is to support Tesla (the most American vehicle manufacturer) and Elon Musk in both making life better on earth for humans and becoming a space-fairing civilization.}